Amulet: The Future of Advertising, Marketing and Sales.
Investment Opportunity
Platform to deliver the next generation creative, marketing and media services, which can create trust and influence purchasing and consumption decisions.
Problem
Society has reached a state where individuals no longer have meaningful personal connections. The deterioration of face to face communications and connections among individuals and vendors continues to destroy the ability for brands to create trust. Historically, vendor and personal relationships were the basis for recommendations and the establishment of trust. Without trust, you do not have the ultimate motivator driving interest and consumption decisions.
Solution (Platform / Mechanism)
The Amulet platform utilizes selectivism and fashion as an aspirational hook for individuals to connect deeper with similar people (i.e., peers, friends, professionals, new relationships,etc.).
Selectivism combines the unique elements of being part of the in-crowd
(e.g., the original Facebook, Linkedin, etc.).
(e.g., the original Facebook, Linkedin, etc.).
The fashion element allows for a the unique elements of physical expression.
Finally, selectivisim and fashion are tied together using digital gaming profile matching algorithm that's inherently more relatable and sustainable, much like a conversation.
Unique / Key Considerations
Significant economic returns
Can create communities by identifying and bringing together like minded individuals
Can influence social and economic thought and behaviors through specialized communications
Can introduce and inspire interests and opportunities at both the community and individual level
Trusted relationship will provided dynamic feedback and identification of new products and services designed to meet latent and emerging wants and needs of a specific community and its participant
